How does online shopping influence the existing economic situation?

 

Now is the time for companies to decide online. Factors like reduced customer numbers, higher fuel cost, higher numbers of people shopping online compel companies to develop their online presence.

 

Consumers are also driven to shop online because buying your goods online is less expensive than spending on gas and going to shops.

 

An article from April 2011 states that UK consumers prefer to use e-commerce sites when they enjoy shopping as petrol prices rise progressively. A study by the Institute of Grocery Distribution found that 52% of UK consumers will decrease shopping trips if gas prices keep on rising.

 

Instead of driving to shopping malls, people choose to use the neighbourhood shops, or buy their food and luxury by shopping online. 33 percent of the study respondents said online shopping is their alternative to withstand the high gas costs.

 

Based on these results, many sites present people with shopping opportunities online. An example is qpons-r-us.com, a website that would like to give people a pleasant shopping experience. An additional example is My Shopping Genie, which gives you different places to locate what you want and also shows you the results according to the price. My Shopping Genie is a free application that works from your computer and compares your prices. It helps you find the best deals online.

 

The study shows that more people are seeking online coupon websites with increased living costs to get the additional discount off their purchase. This results in the appearance of more websites similar to qpons-r-us.com. For that reason My Shopping Genie recommends that companies offer coupons to the consumers of the genius via the application. With the growth of the number of people who choose to shop online now, companies benefit enormously by their online existence and by offering their customers coupons.

 

Online shopping also offers benefits for clients: saving time, saving money, selecting a wide variety of products and brands, shopping from home, etc.

 

Online shopping is becoming increasingly popular. A April 2011 editorial illustrates that in March of this year, UK online shoppers spend £5.1 billion, which is £82 per capita. The first quarter of 2011 saw an increase of 18 percent over the same period last year.

 

The independent TV and online shopping company Ideal Shopping Direct has demonstrated that its total sales increased by 13.5 percent over the last year. What is fascinating is that the main part of its increase comes from online sales, which rose by 70%.

 

Mintel, a market research company, predicts that UK online clothing sales will grow by 60% by 2015. They found that 34% of UK buyers bought cloths online in 2010, up from just 25% in 2009.

 

These results show that companies would benefit from the opportunity to shop online with their customers. Therefore, companies should invest and integrate e-commerce into their marketing strategy in the latest Zonas Online Shopping Australia.

 

There are many retailers now turning to smaller stores or online presence. Examples include Best Buy, Wal-Mart, Office Depot. Due to the shift to online shopping, Best Buy focuses on its online sales and reduces its stores' size. Online shopping will benefit both the company itself and its customers, as the lower cost structure allows for lower prices for online retailers.

 

The owners of large shopping centres or other companies should not be afraid of that revolution but should instead take advantage of online shopping and integrate it into their marketing strategy. Take advantage of websites like My Shopping Genie and be open to market changes.